How to Import Google Maps Leads into GoHighLevel (Step by Step)

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You have a list of local business leads from Google Maps. Now you need those leads inside your CRM so you can actually do something with them. If you are using GoHighLevel to manage your outreach, the process of getting leads from Google Maps into GHL is straightforward once you know the exact steps.

This guide walks through the complete process: pulling leads with GBP Leads, formatting them for GoHighLevel's import requirements, and getting them into your pipeline ready for outreach. No integrations to configure, no Zapier needed. Just a clean CSV and five minutes of setup.

Why Google Maps Leads Belong in GoHighLevel

Google Maps is where local businesses live online. Their Google Business Profile is often the most up-to-date source of contact information, ratings, website status, and service categories. When you pull leads from Google Maps, you are getting data that reflects how a business actually appears to customers right now.

GoHighLevel is where you turn that data into conversations. Its CRM, email sequences, SMS workflows, and pipeline management are built for the kind of multi-touch outreach that converts local business owners into agency clients. The combination of fresh Google Maps data and GHL's automation capabilities is one of the most efficient agency prospecting workflows available in 2026.

The gap between the two is the import step. Let's close it.

Step 1: Build Your Lead List in GBP Leads

Before you can import leads into GoHighLevel, you need a clean, targeted list. GBP Leads pulls comprehensive Google Business Profile data for any niche and location, with no result caps and automatic deduplication across every search you run.

Start by searching for the business type and city you want to target. For example, "HVAC contractor" in "Dallas, TX" or "dentist" in "Phoenix, AZ". Every result goes into your Data Vault, a permanent lead library that grows with every search and never contains duplicates.

If you are new to GBP Leads, our step-by-step guide to building your first lead list walks through the full process in about 20 minutes.

Once you have the leads you want, export them as a CSV. GBP Leads exports include business name, phone number, email (when available), website URL, address, Google rating, review count, and business categories. This is exactly the data you need for targeted agency outreach in GHL.

Step 2: Format Your CSV for GoHighLevel

GoHighLevel's bulk import only accepts CSV files (not Excel or Google Sheets). The file needs a header row, at least one contact identifier (name, email, or phone), and should be under 30 MB. If you are importing a very large list, split it into multiple files.

GBP Leads exports are already formatted as clean CSVs with proper headers, so you usually do not need to reformat anything. However, there are a few things worth checking before you upload:

Map your columns to GHL fields

GoHighLevel has standard contact fields: First Name, Last Name, Email, Phone, Company Name, Address, City, State, Zip, Website. When you import, GHL will ask you to map each column in your CSV to the corresponding field. GBP Leads exports use clear column headers that map directly, so this step usually takes a few clicks.

Use custom fields for prospecting data

Some of the most valuable data from GBP Leads does not have a default GHL field. Google rating, review count, and business category are not standard CRM fields. Set these up as custom fields in GHL before importing so you can filter and segment your pipeline later. For example, creating a "Google Rating" custom field lets you build a smart list of all prospects with ratings below 4.0, which is a high-value outreach segment.

Tag your imports

Add a tag during import that identifies the source and date, something like "GBP-Leads-HVAC-Dallas-May2026". This makes it easy to segment and track performance by campaign later, and prevents confusion if you are importing multiple lists over time.

Step 3: Import into GoHighLevel

Inside GoHighLevel, navigate to Contacts, then click the import button. Select your CSV file and choose how to handle the import:

Add new contacts only creates new records and skips any duplicates. This is the safest option for a first import from a new list.

Add new and update existing creates new records and updates any contacts that already exist in your CRM. Use this when you are refreshing data on prospects you have imported before.

Update existing only will not create any new contacts, just update records that already match. This is useful when you have refreshed your GBP Leads data and want to update ratings or contact info without adding new prospects.

Map each column to the correct GHL field, apply your import tag, and click import. GHL processes the file and shows you a progress indicator. For most lists, the import completes in under a minute.

Step 4: Verify and Segment

After the import completes, spot-check 5-10 records to make sure the data mapped correctly. Check that phone numbers, emails, and custom fields like Google rating all landed in the right place.

Then build your segments. The combination of GBP Leads data and GHL's smart lists makes this powerful:

High-opportunity segment: Prospects with fewer than 30 reviews AND a rating below 4.5. These businesses have clear room to grow and know it.

No-website segment: Prospects with a blank or broken website field. These are your easiest pitch because the need is visible and undeniable.

Competitive-market segment: Prospects in cities where you have imported 50+ businesses in the same niche. More competition means more urgency for marketing services.

What Comes Next

With your leads imported and segmented, the next step is building the outreach sequence that turns these prospects into booked calls. GoHighLevel's workflow builder lets you create multi-channel sequences combining email, SMS, and voicemail drops, triggered automatically when a contact enters a specific pipeline stage.

We cover the full outreach workflow, from first touch to booked meeting, in our guide to using GBP Leads and GoHighLevel together to land local business clients. And if you want to go deeper on building automated sequences specifically, our GoHighLevel cold outreach sequence tutorial breaks down the exact email and SMS flow that gets responses from local business owners.

Start building your lead list with GBP Leads (plans start at $27/month, 7-day money-back guarantee), and try GoHighLevel to turn those leads into clients.